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Hospital readmission rates expose both a devastating outcome for patients and a major cost driver for the American healthcare system. According to the Nationwide Readmissions Database, the overall 30-day readmission rate hovers around 14 percent, costing the United States an estimated $41.3 billion each year.With advancements in digital healthcare, technology must play a bigger role in reducing Potentially Preventable Readmissions. 

In a world where commerce has evolved to prioritize customer experience, the patient experience in the pharmaceutical industry lags significantly behind. Ease of shopping, price transparency, and personalized options have become the expected experience for consumers. Yet the patient journey for prescription drugs remains fractured and devoid of these crucial elements.