Case Studies: Sporting Events During COVID-19
The Olympic Games are now underway, albeit a year behind schedule. While this represents an important symbolic step on the path back to normality, the Games themselves are far from normal. Unlike in the U.S., where fans are crowding back into professional sports arenas, the Tokyo Games’ opening ceremony took place in a largely empty stadium, and the usual crowds of spectators were absent from all events. The approaches may differ, but the underlying problem of how to hold sporting events safely while minimizing disruption for athletes, support staff, and fans remains constant. Today, we’ll look at sports reopening models in more detail to uncover their core strategic dimensions.